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Meet the Team

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WSA Staff

Victoria Ward

Chief Executive

For 15 years, Victoria ran her own businesses, predominantly a funding solutions consultancy working mainly with sport, with the likes of The Ryder Cup, Coca-Cola, The Welsh Football Trust and the Millennium Stadium’s Charitable Trust. She has also managed sports…

Kate Evans

Communications Manger

Kate has worked in corporate communications for over 15 years. With a specialism in public affairs, Kate has been a consultant for a number of Wales’ leading communications agencies, working with high profile clients across all sectors. Most recently she…

Vicki Sutton

Business Development Manager

Previously a strategic adviser on workforce growth and retention, Vicki has recently taken up a role as Business Development Manager for the WSA. Before joining us in February 2013 Vicki held roles with Welsh Rowing, Sports Coach UK and Hockey…

Josephine Pakes

Business Support Officer

A competitive showjumper and dressage competitor, Josephine spent four years as an Accounts Assistant in a Cardiff practice. She is AAT level 3 qualified and runs the WSA office, responsible for general administration and finance duties. She is also a…

Dave Vickery

Finance Consultant

Dave worked as an accountant in general practice for 19 years. He left to set up Fairfax Financial Management Ltd, a consultancy specialising in the sport and not-for-profit sectors. He is passionate about helping organisations grow and develop and maintain…

Sue Holvey

Governance Consultant

Sue has worked in sport for almost 30 years, 12 as CEO of Welsh Netball. She set up her own consultancy in 2009. Well versed in managing change, working with volunteers and all things governance, she is regularly called upon…

Extended Team

Rhodri Edwards

Fields in Trust - Wales Development Manager

Rhodri has been working to ensure everyone in Wales has access to recreational open space since 2001. He is also a judge for the Green Flag Award – the benchmark national standard for parks and green spaces in the UK….

Laura Whapham

Child Protection in Sport Officer - NSPCC

Laura has experience of working in the voluntary social care sector with a range of young people with complex needs, including children with disabilities, young carers and looked after children. She now works closely with Sport Wales to support National…

WSA Board

Helen Humphrey

Chair

Helen Humphrey (Llantarnam, Torfaen) Helen is a former Vice President of National Operations at McDonald’s Restaurants Ltd. During her 29 years with McDonald’s Helen progressed from a 16 year old Crew Member serving and preparing food for customers, to become…

Ffion Lloyd

Board Member

Currently the Assistant Director of Customer Support at the WJEC, Ffion has 17 years senior management experience in the public sector within education, cultural services, economic development, sport and leisure sectors.

Gemma Morgan

Board Member

Gemma is the Founder of Morgan Eight Ltd and Fellow of the Institute of Leadership and Management. Trained at the Royal Academy Sandhurst, she was the first woman to be awarded the Carmen Sword for outstanding performance as a young…

Robert James

Finance Director

The Former Chief Executive of Swim Wales from 2004 and also a British board member, Robert has held senior positions within Welsh and British Swimming since the 1980s, including that of Chair of the British Swimming Federation where he served…

Jonathan Ford

Board Member

Jonathan is the CEO of the Football Association of Wales and a key member of the International Football Association Board. His remit includes the promotion of the game at all levels, from the grassroots through the clubs and leagues to…

Kate Stokes Davies

Board Member

As the Head of Communications and External Affairs for BBC Cymru Wales, Kate is responsible for the strategic direction of external publicity campaigns, corporate communications and public affairs. Before joining the BBC in 2001, Kate held PR roles at Sport…

Kevin Allen

Board Member

Kevin has been Chair of Welsh Korfball for the last two years. He has been involved in the sport’s development and promotion for 25 years and is an experienced coach and referee. Kevin has worked in IT for 20 years…

Jon Morgan

Board Member

Jon has been Executive Director of Disability Sport Wales since 2001, leading the strategic development of pan-disability and Paralympic sport within Wales. He is the Chair of the UK Disability Sport Chief Executive Officer Group, comprising the four nations and…