{"id":20961,"date":"2020-04-30T10:42:06","date_gmt":"2020-04-30T09:42:06","guid":{"rendered":"http:\/\/wsa.wales\/?p=20961"},"modified":"2020-04-30T10:42:08","modified_gmt":"2020-04-30T09:42:08","slug":"esports-and-gaming-and-how-traditional-sports-can-engage","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/esports-and-gaming-and-how-traditional-sports-can-engage\/","title":{"rendered":"Esports and Gaming and how traditional sports can engage"},"content":{"rendered":"

Esports and Gaming and how traditional sports can engage<\/h3>\n\n\n\n

On April 16th the Welsh Sports Association (WSA) and the British Esports Association ran a webinar to introduce esports to the sector. We looked at the different games and platforms involved and its potential benefits to WSA members in traditional sport and active recreation.<\/p>\n\n\n\n

Elliot Bond, of the British Esports Association, the national body\nfor grassroots esports, ran through some examples and suggestions on how to get\ninvolved and importantly detailed the audience that\u2019s currently engaged.<\/p>\n\n\n\n

British Esports has been members of the WSA since May 2018 and it\nhad been on the agenda for quite some time to engage and collaborate with the\nsporting sector in Wales.<\/p>\n\n\n\n

We\u2019ve seen format changes in cricket, with 2020 and The Hundred.\nWe have seen the likes of Zwift heavily influencing the Cycling market and with\nthe Union Cycliste Internationale (UCI), the world governing body of cycling,\nscheduling its first esports World Championships for 2020.  Even today, as\nwe endure Covid-19 lockdown, Geraint Thomas is fundraising for the NHS on Zwift.<\/p>\n\n\n\n

The WSA feels that there is a wealth of opportunity within esports\nand gaming, and that supplementing the existing and traditional offering would\nbe highly advantageous to the sector, particularly at this time.<\/p>\n\n\n\n

We have detailed some information below that highlights the\nexiting esports audience, and also highlights what traditional sports could do\nto get involved, and where NGB\u2019s and clubs should start.<\/p>\n\n\n\n

What is esports:<\/strong><\/p>\n\n\n\n

Esports is organised competitive video gaming. Esports (correct\nspelling is ‘esports’) has many different disciplines\/genres, and the\ncommunities are separate within them. The communities and the\nspectators\/followers are the ones who really define the esport. Popular games\nare chosen by default and by the community. Interestingly the most popular\ngames are not traditional sports-related video games such as Madden or FIFA\n(though these are popular depending on the territory).<\/p>\n\n\n\n

Who is watching:<\/strong><\/p>\n\n\n\n

Newzoo stats from 2019 indicated that the total audience,\nincluding occasional viewers as well as esports enthusiasts reached 495M, this\nis expected to reach 646M by 2023. 40% of the people watching aren’t really\nplayers per se; they\u2019re more interested in spectating and following the esports\nscene. Twitch stats from 2019 showed that 60% of those watching esports are\nbetween 16yrs and 30yrs old and that 40% of the audience indicated they would\nattend a live esports tournament. <\/p>\n\n\n\n

The spread across the globe is vast, with leading countries South\nKorea, America and China taking the lead.  Live events and tournaments\nsell out huge arenas including Wembley and the WSA has instigated some early\ndiscussions to bring a live event\/tournament to Wales.<\/p>\n\n\n\n

Industry:<\/strong><\/p>\n\n\n\n

The UK market for video games was valued at \u00a35.35bn in 2019. There\nare huge differences however between producers, broadcasting services, teams,\nevents, professionals, venues, shoutcasters and players, just as in traditional\nsports.<\/p>\n\n\n\n

21\ncountries around the world classify esports as a sport. The UK classifies\nesports as a game – much like chess.<\/p>\n\n\n\n

Esports is not trying to rival traditional sports – esports is\nhappy in its own space and working WITH traditional sports to provide provision\nfor everyone.  Esports is collaborating with the IOC to find out how they\ncan support one another – a balance is still being worked out.<\/p>\n\n\n\n

Live events are highly engaging, with interactions taking place in\narenas, during the competitions and with instant replays, shoutcasters etc,\nsomething traditional sports could certainly learn from.<\/p>\n\n\n\n

As of 2019, UK universities have more esports teams than football\nteams!  More and more esports teams are being recruited to be a part of\norganisations, with there being several teams specialising in their respective\nvideo games.<\/p>\n\n\n\n

The benefits of esports:<\/strong><\/p>\n\n\n\n

Esports combines many of the ideals of physical team-based\nactivity with the digital scene, alongside a lot of evidence to support similar\nphysiological reactions from professional athletes. The intrinsic rewards from\nplaying include recognition, pride, freedom, sense of achievement, autonomy, mental\nhealth and development. The esports industry is inclusive for all ages, (the\nworld’s oldest CS:GO pro gamer is 78), all genders, and inclusive provision for\nthose with disabilities, whilst still stimulating physiological responses in\npeople who are unable to partake in physical activities. It also provides a\ncommunity and friendly place for people who are not part of traditional sports\nclubs. <\/p>\n\n\n\n

What are some traditional sports & sports personnel doing to\nget involved? <\/strong><\/p>\n\n\n\n

The WSA joined a SportsPro insider series on April 22nd where\nJulian Tan, the Head of Digital Initiatives & Esports at Formula 1, &\nAlban Dechelotte, Head of Partnerships & Business Development EMEA at Riot\nGames spoke very eloquently about esports and gaming.<\/p>\n\n\n\n

Julian mentioned that F1 started exploring the space and investing\nin their asset in 2017. They were conscious that their DNA needed to remain and\nto make the online experience as authentic as possible. This promoted\ninvestment into the Formula 1 series which is a virtual grand prix, offering a\nspectacle to existing viewers as well as engaging new audiences worldwide.<\/p>\n\n\n\n

F1 collaborated with other sectors and partners to reach out to\nnew viewers e.g. Ben Stokes participated in the Vietnam GP and Liam Payne and\nIan Poulter competed in the virtual Bahrain GP, which had over 280,00 viewers.\nF1 broadcast via Twitch, Facebook, Twitter and were able to have different\nsponsor strategies given the participants and audiences involved.<\/p>\n\n\n\n

Gareth Bale has recently unveiled a new esports organisation. Gareth\nBale launched Ellevens Esports, a brand-new competitive gaming organisation\nthat will initially compete on EA Sports\u2019 FIFA title, but Bale intends for his\norganisation to branch out into further esports titles, including Fortnite,\nRocket League and CS:GO.<\/p>\n\n\n\n

Bale said to the BBC in February: “There are similarities\nbetween football and esports in that it takes real dedication and sacrifice to\nreach the top of your game. I am looking to recruit a team of world-class\nplayers for Ellevens across a variety of games.”<\/p>\n\n\n\n

In March 2020 British Cycling launched an eight-week series of\nraces and workouts on the online training platform Zwift and as highlighted\nabove, the UCI had scheduled its first esports World Championships for 2020.<\/p>\n\n\n\n

In the last month, WSA members The Welsh Chess Union, developed\nthe 4 Nations Chess League Online, with two rounds having already been played.\nThe 4 Nations Chess League Online has 172 teams, spread out over five\ndivisions, each with a squad of at least four players. They have also been able\nto encourage 117 junior teams. They play weekly on Tuesday nights using\nlichess.com. News of the event reached the Guardian Newspaper.  Further\nupdates can be seen on  http:\/\/www.4ncl.co.uk\/<\/a><\/p>\n\n\n\n

Where NGB\u2019s and clubs should start:<\/strong><\/p>\n\n\n\n

The WSA asked Alban Dechelotte of Riot Games if he could share any\nadvice for smaller National Governing Bodies of Sport, Leisure Trusts or clubs,\non how to begin in this space i.e. what games to look at, platforms to use etc.\nAlban suggested that at this juncture NGBs should focus on simulation games, if\navailable, or focus on fitness apps to encourage activity in preparation for\nupcoming seasons. Alban suggested that multi-sport clubs could benefit from esports\nas an alternative way to build fandom and potentially add another discipline to\nattract younger audiences and incremental revenues.<\/p>\n\n\n\n

The WSA suggests that members should look to establish what is\nrelevant to them and what would be most appropriate to their audience in the\nfirst instance, but to also be creative with the offering\/format and look to\nengage with other broadcast and distribution channels. It is possible to evolve\nyour online product, make iterations, test and learn. Shorter formats and bite-sized\ncontent seems to work better online and has higher engagement across platforms,\nwith the ability to amplify and showcase highlights. <\/p>\n\n\n\n

Esports is gaining significant ground in the entertainment\nindustry and it would be sensible for WSA members to engage with this market\nand its vast audience base, as well as tap into new sponsor opportunities. As\nwe write this article Barclays has announced that it will headline the 2020\nSummer Split of the UK League of Legends Championship (UKLC). The bank has entered\ninto a partnership with DreamHack to become the lead sponsor of the\nprofessional esports tournament.<\/p>\n\n\n\n

Digital has a powerful part to play in traditional sport and there\nis a lot for sport to learn from esports and vice versa.<\/p>\n\n\n\n

The spectrum is vast, we\u2019d be happy to facilitate discussions with\nthe Welsh Gaming Network, Esports Wales and British Esports Association, all of\nwhich are members of the WSA and they\u2019d be more than happy to collaborate. We\nwould also suggest liaising with your local universities\/colleges to ask about\ntheir esports provision. Most universities have a team, and many colleges do\ntoo, so this could be a suitable foray for your organisation. <\/p>\n\n\n\n

Alternatively, you may be looking to investigate further, to develop partnerships or even recruit an esports team to be part of your organisation or member club.\u00a0 If that is the case please contact Tom Sharp thomas.sharp@wsa.wales at the Welsh Sports Assocaition & Elliot Bond eb@britishesports.org at the British Esports Association to discuss further.<\/p>","protected":false},"excerpt":{"rendered":"

Esports and Gaming and how traditional sports can engage On April 16th the Welsh Sports Association (WSA) and the British Esports Association ran a webinar to introduce esports to the […]<\/p>\n","protected":false},"author":591,"featured_media":20671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":5,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-20961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"featured_image_src":"https:\/\/wsa.wales\/wp-content\/uploads\/florian-olivo-Mf23RF8xArY-unsplash-600x400.jpg","author_info":{"display_name":"Thomas Sharp","author_link":"https:\/\/wsa.wales\/cy\/author\/thomas-sharp\/"},"yoast_head":"\nEsports and Gaming and how traditional sports can engage - WSA<\/title>\n<meta name=\"description\" content=\"The Welsh Sports Association (WSA) and the British Esports Association introduce esports to the sports sector. 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