{"id":23649,"date":"2021-05-04T15:41:39","date_gmt":"2021-05-04T14:41:39","guid":{"rendered":"https:\/\/wsa.wales\/?p=23649"},"modified":"2021-05-04T15:53:20","modified_gmt":"2021-05-04T14:53:20","slug":"a-new-way-to-travel-claims-ventur-as-it-unveils-new-identity","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/a-new-way-to-travel-claims-ventur-as-it-unveils-new-identity\/","title":{"rendered":"\u201cA new way to travel,\u201d claims Ventur, as it unveils new identity"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u201cA new way to travel,\u201d claims Ventur, as it unveils new identity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A travel management company is claiming to offer \u2018a new way to travel\u2019 following a business transformation to elevate standards of service and deliver clients a premium, tailored travel management experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ventur, formerly known as Traveleads, unveils its new identity today after in-depth research, which saw its customers valuing the expertise, consultative service and relationships with the team as the firm\u2019s core offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based in Leeds and Edinburgh to serve customers nationally, Ventur specialises in providing bespoke travel consultancy for business, sport and group travel, counting the England and Wales Cricket Board, Welsh Sports Association, CarnaudMetalbox Engineering, British Swimming and ICR Integrity amongst its travel partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head of marketing at Ventur, Hayley Collingswood, said: \u201cIt was really important for us to undertake research with customers, to understand existing perceptions of the brand and the core drivers of customer satisfaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrom that, we understood that our customers appreciate that partnering with us isn\u2019t transactional; we don\u2019t do things simply to get boxes ticked. Our consultative approach, decades worth of travel expertise, efficiency and accessibility were highly rated and the backbone of our partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWorking closely with our creative agency, Storm Brands, we unpicked our values, proposition and what makes us stand out in a sea of sameness; essentially we\u2019ve created a new way to travel. With Ventur we\u2019re able to take what we\u2019ve learnt from our customer research and use it as a springboard to take what we do and how we do it to a new level.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/ventur.partners\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wsa.wales\/wp-content\/uploads\/Ventur-logo-1024x724.jpg\" alt=\"\" class=\"wp-image-23656\" width=\"666\" height=\"471\" srcset=\"https:\/\/wsa.wales\/wp-content\/uploads\/Ventur-logo-1024x724.jpg 1024w, https:\/\/wsa.wales\/wp-content\/uploads\/Ventur-logo-300x212.jpg 300w, https:\/\/wsa.wales\/wp-content\/uploads\/Ventur-logo-768x543.jpg 768w, https:\/\/wsa.wales\/wp-content\/uploads\/Ventur-logo-1536x1086.jpg 1536w, https:\/\/wsa.wales\/wp-content\/uploads\/Ventur-logo.jpg 1754w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Further to the rebrand, Ventur has invested in acquisitions and technology to support its ambitious growth plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ventur CEO, Paul Millington said: \u201cIt\u2019s been a tough time for the travel industry as a whole, but we\u2019re committed to showing up for our colleagues and travel partners alike. Thanks to our customer research, we know investing in our technology will help our team deliver even more powerful insight and the exceptional service our partners value; our promise is that customer-centricity remains the heartbeat of what we do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs part of Ventur\u2019s journey, we\u2019ve committed to creating a culture of success and are looking forward to taking our service further, whether that\u2019s through increased automation or enhanced insight which add even more value to their travel programs.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has also announced its sponsorship of rugby union team Leeds Tykes, which reclaimed its heritage name in 2020, and is sponsor of the upcoming Ventur Cup tournament which begins later this month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul added: \u201cWe\u2019re delighted to be sponsoring Leeds Tykes as we see a lot of synergy in our transformation stories and know the club is being reinvigorated under the leadership of director, Phil Davies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe partnership makes sense for us as we begin our new era. While we have 50 years of experience in this industry, for us, Ventur is just getting started.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about Ventur, please visit <a href=\"http:\/\/www.ventur.partners\">www.ventur.partners<\/a>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cA new way to travel,\u201d claims Ventur, as it unveils new identity A travel management company is claiming to offer \u2018a new way to travel\u2019 following a business transformation to [&hellip;]<\/p>\n","protected":false},"author":591,"featured_media":17250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":2,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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