{"id":29171,"date":"2024-05-17T11:34:16","date_gmt":"2024-05-17T10:34:16","guid":{"rendered":"https:\/\/wsa.wales\/?p=29171"},"modified":"2024-05-17T11:35:01","modified_gmt":"2024-05-17T10:35:01","slug":"wsa-sports-industry-awards-2023-winner-feature-faw-yma-o-hyd-and-the-world-cup","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/wsa-sports-industry-awards-2023-winner-feature-faw-yma-o-hyd-and-the-world-cup\/","title":{"rendered":"WSA Sports Industry Awards 2023 Winner Feature: FAW Yma o Hyd and the World Cup"},"content":{"rendered":"

WSA Sports Industry Awards 2023 Winner Feature: FAW Yma o Hyd and the World Cup<\/h2>\n\n\n\n

In 2022, Wales qualified for the FIFA World Cup for the first time in 64 years. Alongside the football fever in Cymru arose a global awareness of the Welsh language courtesy of the Football Association\u2019s (FAW) work with Dafydd Iwan\u2019s Yma o Hyd \u2013 work that went on to win Best Commitment to the Welsh Language at the Welsh Sports Association<\/a> (WSA) Sports Industry Awards 2023.<\/p>\n\n\n\n

The FAW invited Dafydd Iwan to sing Yma o Hyd, a song composed 40 years earlier in 1982, at Cymru\u2019s World Cup Play-Off matches.<\/p>\n\n\n\n

The song subsequently gained worldwide recognition before and during the World Cup and reached number one on the iTunes chart in June 2022. The song and moments such as Ben Davies\u2019 Welsh language-only press conference ahead of the Iran game at the FIFA World Cup created huge awareness of the language throughout the world.<\/p>\n\n\n\n

\u201cThe whole of Wales wanted to contribute and support the squad,\u201d FAW Head of Public Relations Ian Gwyn Hughes told the WSA, \u201cbut I think it\u2019s fair to say that Yma o Hyd did more than anything to promote the Welsh language and Wales away from the football on a global scale.<\/p>\n\n\n\n

\u201cA simple idea to generate the passion and feeling in the stadium ahead of the play-off games developed into something and a reaction that no one really could have foreseen. The impact inside the stadium was immediate and obvious, and the reaction generally in the country was powerful from people of all ages and from Welsh speakers and non-Welsh speakers alike.\u201d<\/p>\n\n\n\n

With one of the main themes of the song being the tale of the underdog, it\u2019s easy to understand why this folkloric tune captured the imagination.<\/p>\n\n\n\n

\u201cThere is little doubt that the song itself stirs passion and emotion,\u201d Ian continued, \u201cand that appealed outside of Wales. \u2018What was this 40 -year-old song performed by an individual who was approaching his 80th birthday?\u2019<\/p>\n\n\n\n

\u201cA few days following qualification Dafydd met the players at the team hotel,\u201d Ian revealed. \u201cThe respect they showed towards him was huge and they recognised the part he had played in their success.<\/p>\n\n\n\n

\u201cAnd I don\u2019t think we can underestimate the power of Gareth Bale in all of this. A global superstar, I am sure that many all over the world were fascinated by Gareth, Wales and his association with the song.<\/p>\n\n\n\n

\u201cIf you remember during the celebrations after the Ukraine game, Dafydd Iwan came back onto the pitch to sing the song with the squad and went over to Gareth who was with one of his children. An image like that is powerful!\u201d<\/p>\n\n\n\n

The instant adoption as Yma o Hyd as a secondary anthem encapsulated the FAW\u2019s ambition to connect with Wales and Welsh communities. The impact was there for all to see.<\/p>\n\n\n\n

\u201cI have been around Welsh football a long time and witnessed periods of near misses as well as virtually being out of the running after three games,\u201d Ian explained. \u201cI always believed in the potential but felt we needed to create that feeling of unity between the national teams and the Welsh public.<\/p>\n\n\n\n

\u201cThat is why one of the first things we did was explain the importance of the anthem, take the players to Ypres and Aberfan to gain a sense of history and understanding about Wales and its communities. And part of that identity was the Welsh language, whether a Welsh speaker or not the language was always respected.\u201d<\/p>\n\n\n\n

\"\"
CARDIFF, WALES – 05 JUNE 2022: Dafydd Iwan performs Yma o Hyd prior to the 2022 FIFA World Cup play-off final between Wales & Ukraine at the Cardiff City Stadium on the 5th of June 2022. (Pic by John Smith\/FAW)<\/figcaption><\/figure>\n\n\n\n

Not only did the connection between the national football teams and the public grow to unexpected levels, but Wales had also made a mark on a global scale. So much so that opposing fans joined Welsh supporters to sing Yma o Hyd at the World Cup in Qatar.<\/p>\n\n\n\n

For the FAW\u2019s work in promoting the Welsh language globally, the organisation was the recipient of the Best Commitment to the Welsh Language award at last year’s WSA Sports Industry Awards.<\/p>\n\n\n\n

\u201cTo receive the award was humbling,\u201d stated Ian, \u201cas was getting that recognition from other sports.<\/p>\n\n\n\n

\u201cIt was also an opportunity to see the fantastic work other sporting bodies with far fewer resources are doing. We have been lucky, of course, having been given the platform on a worldwide scale due to the success of the teams, the profile of the players, and of course France 2016.\u201d<\/p>\n\n\n\n

It\u2019s safe to say that the Welsh language has now become synonymous with football in Wales having become a unifying factor, and the road to Qatar certainly drove that.<\/p>\n\n\n\n

\u201cIn terms of the legacy,\u201d Ian went on, \u201cI\u2019d like to think that the atmosphere and the culture at the Cardiff City Stadium during and in the build-up to matches shows what is possible. That bilingualism is just the norm. Rhydian, the match announcer, for example, works bilingually with Welsh often used first.\u201d<\/p>\n\n\n\n

And the Welsh bilingualism shines through when the national anthem begins, of course.<\/p>\n\n\n\n

\u201cThe anthem is incredible,\u201d Ian said. \u201cI remember a time when the anthem was barely heard at Welsh international matches. Now, it is sung with pride and passion. The same can be said for Yma o Hyd and Calon Lan.<\/p>\n\n\n\n

Concluding, Ian commented on how the language can often \u201cbe used as a political football. In terms of the work at the FAW, it is about identity, about our history and culture, and language is part of that.<\/p>\n\n\n\n

\u201cWe tell the players that they represent a young, modern, confident Wales where we can achieve great things and not be told Wales can\u2019t do this due to our size.<\/p>\n\n\n\n

\u201cIn terms of the Welsh language, I\u2019d like the legacy to be, whether people speak Welsh or not, they respect it and accept if for what it is.\u201d<\/p>\n\n\n\n

Check out all you need to know about the WSA Sports Industry Awards 2024, included a full list of nominees, here!<\/a><\/strong><\/p>\n\n\n\n

And don\u2019t forget to shout about the event using\u00a0#WSASIA2024<\/a>\u00a0on socials!<\/p>","protected":false},"excerpt":{"rendered":"

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