{"id":29931,"date":"2024-10-16T12:18:57","date_gmt":"2024-10-16T11:18:57","guid":{"rendered":"https:\/\/wsa.wales\/?p=29931"},"modified":"2024-10-16T12:18:59","modified_gmt":"2024-10-16T11:18:59","slug":"noticeable-impact-on-our-engagement-how-wsa-content-comms-plus-supported-squash-wales","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/noticeable-impact-on-our-engagement-how-wsa-content-comms-plus-supported-squash-wales\/","title":{"rendered":"\u201cNoticeable impact on our engagement\u201d: How WSA Content &amp; Comms Plus supported Squash Wales"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u201cNoticeable impact on our engagement\u201d: How WSA Content &amp; Comms Plus supported Squash Wales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/wsa.wales\/cy\/\">Welsh Sports Association<\/a> (WSA) launched Content &amp; Comms Plus in December 2022, with Squash Wales becoming the seventh member organisation to utilise the service in April 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed to offer members tailored support across social media channels and website articles, as well as support at a key event each year, Content &amp; Comms Plus has been both \u201cuseful and important\u201d for Squash Wales according to Russell Edwards, the organisation\u2019s Office and Business Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Content &amp; Comms Plus package has provided Squash Wales with comprehensive support in managing our online presence and communications,\u201d he explained to us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The WSA\u2019s support for Squash Wales included a monthly social media planner and 20 posts each week across the organisation\u2019s X, Facebook and Instagram channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media activity ranged from the promotion of Squash Wales events and courses to tracking and broadcasting players\u2019 progress at international tournaments, and much in between.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt ensured consistent engagement with our audience,\u201d stated Russell, \u201cand kept everything fresh and relevant, helping us communicate effectively with our community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s all been timely, well-researched, and aligned with our goals, making a noticeable impact on our engagement.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within two months of Squash Wales taking up the service, the organisation\u2019s Facebook reach had increased by nearly 170% with content interactions increasing by over 375%, content interactions and profile visits on Instagram had grown by over 850% and nearly 85% respectively, while on X, impressions had increased by 130% and likes had gone up by nearly 260%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The WSA\u2019s Communications and Policy Officer, Max Parsons, delivers the Content &amp; Comms Plus service and supported at the Welsh Junior Open in September.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe support at the Welsh Junior Open was incredibly useful and important for Squash Wales,\u201d Russell told us. \u201cIt allowed us to deliver a professional and engaging experience, both for those attending in person and for our online audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe pre-event promotion helped generate excitement and awareness, while the live social media activity and match results updates kept everyone engaged in real-time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe support provided by Max has been highly effective,\u201d he continued. \u201cHe has helped streamline our communications, improved our online presence, and ensured that our key messages reach our audience consistently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOverall, the Content &amp; Comms Plus package has been an asset to Squash Wales, and I appreciate the professionalism and dedication of Max and the WSA team,\u201d Russell concluded. \u201cThank you for the excellent service!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about the Content &amp; Comms Plus service by contacting the WSA team, and sign up&nbsp;<a href=\"https:\/\/wsa.wales\/cy\/membership-plus-sign-up\/\">here<\/a>!<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-1024x1024.png\" alt=\"The WSA Content &amp; Comms Plus service template.\" class=\"wp-image-29585\" style=\"width:622px;height:auto\" srcset=\"https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-1024x1024.png 1024w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-300x300.png 300w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-150x150.png 150w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-768x768.png 768w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-12x12.png 12w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-600x600.png 600w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1-250x250.png 250w, https:\/\/wsa.wales\/wp-content\/uploads\/Content-Comms-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget that the Content &amp; Comms Plus package can be tailored specifically to your organisation\u2019s needs. The above is simply a template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cNoticeable impact on our engagement\u201d: How WSA Content &amp; Comms Plus supported Squash Wales The Welsh Sports Association (WSA) launched Content &amp; Comms Plus in December 2022, with Squash Wales [&hellip;]<\/p>\n","protected":false},"author":738,"featured_media":29932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-29931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"featured_image_src":"https:\/\/wsa.wales\/wp-content\/uploads\/20240908_120757708_iOS_1-600x400.jpg","author_info":{"display_name":"Max Parsons","author_link":"https:\/\/wsa.wales\/cy\/author\/maxparsons2022\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNoticeable impact on our engagement\u201d: How WSA Content &amp; 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