{"id":30920,"date":"2025-05-13T10:07:27","date_gmt":"2025-05-13T09:07:27","guid":{"rendered":"https:\/\/wsa.wales\/?p=30920"},"modified":"2025-05-13T10:31:36","modified_gmt":"2025-05-13T09:31:36","slug":"responsive-creative-and-proactive-weightlifting-wales-and-wsa-content-comms-plus","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/responsive-creative-and-proactive-weightlifting-wales-and-wsa-content-comms-plus\/","title":{"rendered":"\u201cResponsive, creative and proactive\u201d: Weightlifting Wales and WSA Content &amp; Comms Plus"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u201cResponsive, creative and proactive\u201d: Weightlifting Wales and WSA Content &amp; Comms Plus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the first WSA members to take up Content &amp; Comms Plus, Weightlifting Wales utilised the service for two years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOver the past two years, Weightlifting Wales has benefitted greatly from the Welsh Sports Association\u2019s Content &amp; Comms Plus package,\u201d Simon Roach, Weightlifting Wales\u2019 Chief Operating Officer, told us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe service provided consistent, professional support across our communications, ensuring our messaging aligned with our brand values and reached a wider audience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across these two years, the WSA\u2019s Communications and Policy Officer, Max Parsons, supported the growth of the organisation\u2019s social channels as well as supporting at two key events in the weightlifting calendar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the service, Max kept Weightlifting Wales&#8217; audience up to date across social media throughout the National Championships in December 2023 and the Celtic Nations in November 2024, as well as producing comprehensive written reports of both events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMax, who managed our content scheduling and social media during this time, was a pleasure to work with,\u201d continued Simon. \u201cHe was responsive, creative and proactive in helping us amplify our voice across platforms.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over this period, Weightlifting Wales\u2019 social media channels enjoyed significant increases in its engagement and reach. For example, views increased to nearly 700k across Facebook and Instagram, while reach raised to more than 292k, content interactions to over 23k, and profile visits to nearly 50k.*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe package had a positive impact on our social channels,\u201d Simon confirmed, \u201cwith increased engagement, clarity in our messaging, and a more dynamic digital presence. It also allowed our team to focus on strategic priorities, knowing that scheduling and posting were in safe hands with Max.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe support we received was excellent,&nbsp;professional, reliable and aligned with our goals throughout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Content &amp; Comms Plus package gave us a strong, consistent voice across social media, which helped us better connect with our audience and share our story,\u201d he continued.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve seen real value in the WSA\u2019s Content &amp; Comms Plus offer;&nbsp;it has helped us build momentum, grow our reach, and elevate the impact of our programmes. We are very grateful for the quality of support we received and wouldn\u2019t hesitate to recommend the package to other organisations looking to strengthen their communications capacity.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/wsa.wales\/cy\/membership-plus-sign-up\/\">Learn more about Content &amp; Comms Plus and find out how it can support your organisation.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Data taken from META Business Suite. Percentage comparisons not provided past 37 months in the past.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cResponsive, creative and proactive\u201d: Weightlifting Wales and WSA Content &amp; Comms Plus One of the first WSA members to take up Content &amp; Comms Plus, Weightlifting Wales utilised the service [&hellip;]<\/p>\n","protected":false},"author":738,"featured_media":30921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-30920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"featured_image_src":"https:\/\/wsa.wales\/wp-content\/uploads\/IMG_9554-600x400.jpg","author_info":{"display_name":"Max Parsons","author_link":"https:\/\/wsa.wales\/cy\/author\/maxparsons2022\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cResponsive, creative and proactive\u201d: Weightlifting Wales and WSA Content &amp; 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