{"id":31859,"date":"2026-02-04T13:58:20","date_gmt":"2026-02-04T13:58:20","guid":{"rendered":"https:\/\/wsa.wales\/?p=31859"},"modified":"2026-02-04T13:58:21","modified_gmt":"2026-02-04T13:58:21","slug":"added-genuine-strength-to-organisational-output-how-content-comms-plus-has-supported-hoci-cymru","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/added-genuine-strength-to-organisational-output-how-content-comms-plus-has-supported-hoci-cymru\/","title":{"rendered":"\u201cAdded genuine strength to organisational output\u201d: How Content &#038; Comms Plus has supported\u00a0Hoci\u00a0Cymru\u00a0"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u201cAdded genuine strength to organisational output\u201d: How Content &amp; Comms Plus has supported\u00a0Hoci\u00a0Cymru\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having&nbsp;been&nbsp;utilised&nbsp;by&nbsp;Hoci&nbsp;Cymru for&nbsp;nearly two&nbsp;years,&nbsp;the WSA\u2019s Content &amp; Comms Plus service&nbsp;has been \u201cembedded\u201d into the organisation\u2019s operations&nbsp;after providing \u201chighly effective\u201d support.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The package is designed to provide&nbsp;comprehensive, cost-effective support to&nbsp;maintain&nbsp;and boost digital presence and engagement, which&nbsp;Hoci&nbsp;Cymru CEO, Paul Whapham,&nbsp;attests to.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s been highly effective for&nbsp;Hoci&nbsp;Cymru,\u201d he told us. \u201cIt has provided cost\u2011effective support to our marketing and communications function while&nbsp;establishing&nbsp;a clear, structured way of working.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith a small staff base and limited resources, the opportunity to collaborate with the WSA, build some economies of scale and utilise the skills that Max brings has been excellent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe regular planning processes have helped ensure that all staff understand how the service integrates with their workloads and wider organisational priorities. This structure, combined with consistent delivery, has significantly strengthened our overall communications capability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe service has now been embedded within our operations for several years, becoming an integral part of how we communicate across the sport,\u201d explained Paul. \u201cBy bringing Max directly into our team and planning cycles, we have effectively expanded our resources with someone who brings a broad and valuable skill set, providing&nbsp;a lot of advice and guidance on the best time to utilise posts and how to pull content together.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMax has been central to the success of the service,\u201d Paul continued. \u201cHe is reliable, attentive to deadlines and an excellent communicator. His willingness to ask the right questions and engage proactively has enhanced the quality of our communications, while is writing skills\u00a0in particular have\u00a0added genuine strength to our organisational output.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within the service, the WSA\u2019s Communications and Policy Officer, Max Parsons, has worked on a range of content across hockey in Wales, from performance teams\u2019 major events to the community-based stories that&nbsp;showcase&nbsp;the power of sport.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-1024x530.jpg\" alt=\"\" class=\"wp-image-31860\" srcset=\"https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-1024x530.jpg 1024w, https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-300x155.jpg 300w, https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-768x398.jpg 768w, https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-1536x795.jpg 1536w, https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-2048x1060.jpg 2048w, https:\/\/wsa.wales\/wp-content\/uploads\/rj3_8020_jpg-2-18x9.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMax works confidently with a wide range of stakeholders, from community clubs to commercial partners, and consistently delivers high\u2011quality outputs such as press releases, case&nbsp;studies&nbsp;and social content.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis has been essential in increasing visibility for community activity, highlighting club stories and strengthening our connection with the grassroots game, which&nbsp;remains&nbsp;central to our identity as a national governing body.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMax has also led on some of our planning for big events, the World Junior World Cup, World Cup qualifiers to come, and&nbsp;previous&nbsp;tournaments in the international space.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-1024x684.jpg\" alt=\"\" class=\"wp-image-31861\" style=\"aspect-ratio:1.4970873786407768;width:746px;height:auto\" srcset=\"https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-1024x684.jpg 1024w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-300x200.jpg 300w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-768x513.jpg 768w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-391x260.jpg 391w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-1536x1025.jpg 1536w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-2048x1367.jpg 2048w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-18x12.jpg 18w, https:\/\/wsa.wales\/wp-content\/uploads\/DSC_5550-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The results have been clear to see for&nbsp;Hoci&nbsp;Cymru, with a 20% increase in social media following over the past 12 months.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe&#8217;ve had a specific focus on Instagram and trying to attract more young people to view our content,\u201d Paul&nbsp;stated. \u201cSo&nbsp;that&#8217;s&nbsp;been great.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRecently, when our U21 girls were out at the World Cup, the content and planning that was delivered during that tournament generated 1.2 million views on our posts, videos, collaborative content, and&nbsp;it&#8217;s&nbsp;actually because&nbsp;the quality of our content has gone up now.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This has also allowed&nbsp;Hoci&nbsp;Cymru to build confidence and better&nbsp;relationships with media partners like BBC Wales and S4C, as well as GB Hockey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe can now collaborate with these partners,\u201d Paul commented, \u201cshare&nbsp;content&nbsp;and maximise the reach to increase the visibility of hockey around Wales and the UK.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019d&nbsp;recommend the service to organisations across sport and leisure. It delivers cost\u2011effective,&nbsp;professional&nbsp;and consistently high\u2011quality outputs. It combines structure with a personal and collaborative approach,\u201d he concluded,&nbsp;\u201cmaking it a valuable resource for any organisation&nbsp;seeking to enhance its marketing and communications capability.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find more information on the Content &amp; Comms Plus service <a href=\"https:\/\/wsa.wales\/cy\/membership-plus-sign-up\/\">here<\/a>, or get in touch with the team!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cAdded genuine strength to organisational output\u201d: How Content &amp; Comms Plus has supported\u00a0Hoci\u00a0Cymru\u00a0 Having&nbsp;been&nbsp;utilised&nbsp;by&nbsp;Hoci&nbsp;Cymru for&nbsp;nearly two&nbsp;years,&nbsp;the WSA\u2019s Content &amp; Comms Plus service&nbsp;has been \u201cembedded\u201d into the organisation\u2019s operations&nbsp;after providing \u201chighly [&hellip;]<\/p>\n","protected":false},"author":738,"featured_media":31862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-31859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"featured_image_src":"https:\/\/wsa.wales\/wp-content\/uploads\/DSC_8948-1-600x400.jpg","author_info":{"display_name":"Max Parsons","author_link":"https:\/\/wsa.wales\/cy\/author\/maxparsons2022\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAdded genuine strength to organisational output\u201d: How Content &amp; 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