{"id":32201,"date":"2026-05-22T14:42:43","date_gmt":"2026-05-22T13:42:43","guid":{"rendered":"https:\/\/wsa.wales\/?p=32201"},"modified":"2026-05-22T14:42:45","modified_gmt":"2026-05-22T13:42:45","slug":"mentera-proud-to-sponsor-the-most-influential-campaign-award-at-the-2026-wsa-sports-industry-awards","status":"publish","type":"post","link":"https:\/\/wsa.wales\/cy\/mentera-proud-to-sponsor-the-most-influential-campaign-award-at-the-2026-wsa-sports-industry-awards\/","title":{"rendered":"Mentera\u00a0proud to sponsor the \u2018Most Influential Campaign\u2019 award at the 2026 WSA Sports Industry Awards\u00a0"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Mentera&nbsp;proud to sponsor the \u2018Most Influential Campaign\u2019 award at the 2026 WSA Sports Industry Awards<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mentera&nbsp;is proud to support the Welsh Sports Association (WSA) Sports Industry Awards 2026 as sponsor of the&nbsp;<em>Most Influential Campaign<\/em>&nbsp;category&nbsp;&#8211;&nbsp;recognising the power of communications and marketing in shaping the future of sport in Wales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At&nbsp;Mentera, we believe that strong, purposeful campaigns are vital to inspiring change, influencing behaviour, and strengthening communities. Whether encouraging participation, promoting inclusivity, or safeguarding participants, effective communication plays a crucial role in ensuring sport continues to thrive across Wales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s shortlisted campaigns highlight the impact of&nbsp;effective and purposeful campaigns&nbsp;in the sector:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Badminton Wales<\/strong>\u00a0\u2013\u00a0<em>\u201cCan You Manage?\u201d<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basketball Wales<\/strong>\u00a0\u2013\u00a0<em>The Red Whistle Campaign: Protecting and Supporting Young Referees<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welsh Athletics<\/strong>\u00a0\u2013\u00a0<em>Own\u00a0The\u00a0Night Campaign<\/em>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each campaign&nbsp;demonstrates&nbsp;how creative thinking and strategic communication can deliver meaningful impact \u2013 from supporting the development of young officials to empowering individuals and increasing participation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a not-for-profit organisation,&nbsp;Mentera&nbsp;has been supporting businesses and communities across Wales for over 35 years. By&nbsp;providing&nbsp;expert advice, mentoring and support,&nbsp;Mentera&nbsp;empowers organisations to grow, innovate and achieve world-standard in what they do.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-1024x683.jpg\" alt=\"\" class=\"wp-image-32203\" srcset=\"https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-1024x683.jpg 1024w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-300x200.jpg 300w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-768x512.jpg 768w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-391x260.jpg 391w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-1536x1024.jpg 1536w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-2048x1365.jpg 2048w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-18x12.jpg 18w, https:\/\/wsa.wales\/wp-content\/uploads\/Llyr_lansiad-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mentera&nbsp;works closely with partners across Wales, including government, industry&nbsp;leaders&nbsp;and community organisations, to help build a prosperous, sustainable economy. Supporting initiatives like the WSA Sports Industry Awards is an important part of celebrating excellence, sharing best practice, and recognising the individuals and organisations making a difference.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Mentera&nbsp;proud to sponsor the \u2018Most Influential Campaign\u2019 award at the 2026 WSA Sports Industry Awards&nbsp; Mentera&nbsp;is proud to support the Welsh Sports Association (WSA) Sports Industry Awards 2026 as sponsor [&hellip;]<\/p>\n","protected":false},"author":591,"featured_media":32202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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