Learn more about Freedom2hear’s impact in the sport sector
WSA partners Freedom2hear, the AI-powered content moderation and online safety platform, keeps sports organisations’ social channels clean and safe in real time.
Its patented Emotion AI reads the intent, context and cultural nuance behind every comment, automatically clearing out the spam, phishing scams, betting promotions and illegal streaming links that clutter club pages, along with the hate speech and harassment that keyword filters miss, while passionate fan debate stays up.
Borussia Dortmund is one of the clubs putting it to work. Across BVB’s social channels, Freedom2hear has monitored more than 4.2M comments, filtered out over 416K harmful ones and cut hate speech significantly. Its data has also pinpointed where to act next, showing that harassment aimed at individual players is now the most common harm, so player protection has become the next priority.
Read the full case study here!
For WSA members, Freedom2hear hands back the hours spent deleting junk from the comments, so teams can put that time into new content and conversations with fans, knowing their clubs, governing bodies and athletes are protected if abuse does arrive.
Learn more here, and book a demo or speak to Anne Alderson, Director – Client Success & Partnerships at this Thursday’s WSA AGM event.
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