“A great asset to our team”: How WSA Content & Comms Plus has supported Weightlifting Wales

“A great asset to our team”: How WSA Content & Comms Plus has supported Weightlifting Wales

The third Welsh Sports Association (WSA) Membership Plus services to be launched, Content & Comms Plus has so far been utilised by five Welsh National Governing Bodies of Sport, with member organisation Weightlifting Wales being one of the first to take advantage.

Content & Comms Plus offers organisations regular and high-quality content across various platforms, including website ad social media channels, as well as support with one key event per year.

From written content showcasing the power of the member sport and community stories, to in-person attendance and activity throughout a key event in order to keep member supporters abreast of the excitement, the WSA’s Content & Comms Plus offer is designed to maximise organisational capacity with a cost-effective solution.

Weightlifting Wales originally signed up to the service in January 2023. Speaking to the WSA about the organisation’s experience, Strategy and Development Manager Simon Roach explained how they “required support in that area and were considering employing a social media coordinator”.

He continued to state that “Weightlifting Wales is a small NGB so we needed someone to manage our social channels and to reduce the workload for our workforce who were previously competing social media tasks onto top of their daily work schedules.

“We reached out to the WSA to see what they could offer as an affordable and secure option compared to employing a person on a low number of hours per week,” he went on. “Content & Comms Plus was the ideal service for us; it met all of our requirements and was more affordable than employment.”

Learn more about Content & Comms Plus!

The WSA’s Communications and Policy Officer, Max Parsons, leads on Content & Comms Plus and has principally provided support around social media output for Weightlifting Wales.

“Our social media has been well planned and structured, regular and focused,” confirmed Simon. “Themes and topics are planned prior to each month, allowing for a full month of content to be in place at the beginning of each month.

“We’ve been better connected with the Weightlifting Wales community and membership. We’ve also been demonstrating our diverse range of work, ranging from community programmes, events, safeguarding, UKAD, performance and development – to name a few!

“And Max has been a great asset to the team, helpful and supportive,” Simon continued. “He’s quick to assist, creative and has initiative. Max has shown a real interest and drive to develop our content and comms. He has worked exceptionally well independently and as part of our team.”

Max travelled up to Bangor University at the start of December to work at the Weightlifting Welsh National Championships, where he updated Weightlifting Wales social media channels throughout the event and subsequently wrote a round-up piece for the event.

“At events, our staff are highly involved in competition duties which makes regular social media content very difficult,” explained Simon. “We have a need at weekend events to update members on successes, performances and results, not forgetting to include the valuable work of  our volunteers, coaches, Technical Officials, sponsors and partners.

“To have Max there a the National Championships was a huge support, as he provided all of those things while we could focus on the event itself.”

Simon continued to confirm that he would “highly recommend other organisations to enquire about Content & Comms Plus, especially under the current financial climate and to support employee workloads.

“The service has been excellent, we have connected with our community, and it’s an affordable option!”

Head to our dedicated Membership Plus page to discover more about Content & Comms Plus as well as our other two services, Finance Plus and Advocacy Plus.

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