Mentera proud to sponsor the ‘Most Influential Campaign’ award at the 2026 WSA Sports Industry Awards
Mentera is proud to support the Welsh Sports Association (WSA) Sports Industry Awards 2026 as sponsor of the Most Influential Campaign category – recognising the power of communications and marketing in shaping the future of sport in Wales.
At Mentera, we believe that strong, purposeful campaigns are vital to inspiring change, influencing behaviour, and strengthening communities. Whether encouraging participation, promoting inclusivity, or safeguarding participants, effective communication plays a crucial role in ensuring sport continues to thrive across Wales.
This year’s shortlisted campaigns highlight the impact of effective and purposeful campaigns in the sector:
- Badminton Wales – “Can You Manage?”
- Basketball Wales – The Red Whistle Campaign: Protecting and Supporting Young Referees
- Welsh Athletics – Own The Night Campaign
Each campaign demonstrates how creative thinking and strategic communication can deliver meaningful impact – from supporting the development of young officials to empowering individuals and increasing participation.
As a not-for-profit organisation, Mentera has been supporting businesses and communities across Wales for over 35 years. By providing expert advice, mentoring and support, Mentera empowers organisations to grow, innovate and achieve world-standard in what they do.
Mentera works closely with partners across Wales, including government, industry leaders and community organisations, to help build a prosperous, sustainable economy. Supporting initiatives like the WSA Sports Industry Awards is an important part of celebrating excellence, sharing best practice, and recognising the individuals and organisations making a difference.
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