WSA member FAW and partner Hugh James collaborate on successful UEFA EURO 2028 bid

WSA member FAW and partner Hugh James collaborate on successful UEFA EURO 2028 bid

In October, it was announced that the UK and Ireland would host UEFA EURO 2028, with Wales set to host a selection of matches across the tournament. In the process of the bid, Welsh Sports Association (WSA) member the Football Association of Wales (FAW) were advised by WSA partner Hugh James.

The successful bid delivers a clear and compelling vision to help domestic and European football grow a more diverse and inclusive game, connect with new audiences and inspire the next generation of players, fans and volunteers.

The UK and Ireland expressed this vision as ‘Football for all. Football for good. Football for the future’.


WSA legal partner Hugh James played a part in the bidding process, providing legal advice to the FAW as part of the successful bid.

Partner Mark Loosemore, top ranked for his sports sector expertise by the legal directories, led the Hugh James team advising the FAW.

Mark has previously advised the FAW on hosting of the UEFA Champions League final in Cardiff in 2017. Mark and colleagues also advised on Wales’ participation in Euro 2016, Euro 2020 and World Cup 2022.

He commented:

“Congratulations to everyone at the Football Association of Wales and the home nations who have worked together to deliver a successful bid for the UK and Ireland, and one that will be celebrated by sports lovers all over.

“The FAW are a longstanding client and it’s been great to work with Nick Lewis and others there, alongside the other four host associations and the Central Bid Team at The FA, on such an exciting and transformational project for Welsh football.

“Wales has a fantastic track record of delivering world class sporting events and UEFA EURO in 2028, the third largest tournament in the world, promises to be another spectacular one in Cardiff.”

Meanwhile, in-house lawyer at the FAW, Nick Lewis, added:

“There has been a lot of work going on behind the scenes to get us to the point of securing the tournament, and to have the support of Mark and his team throughout the process has been invaluable.

“We have an excellent working relationship, and this has been so important in negotiating and finalising the various legalities with various stakeholders. We look forward to working with Mark and his team in delivering what will no doubt be a hugely successful Euros for Wales.”

Find full detail on the Hugh James website here!

And learn more about how our partner Hugh James can support you here!

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