Freedom2hear is the Welsh Sports Association's Digital Safeguarding Partner.

Freedom2hear

Digital Safeguarding Partner

Freedom2hear is an online safeguarding organisation that specialises in protecting digital communities from hate and toxicity — without compromising freedom of speech. Their proprietary AI solutions empower sports federations, clubs and athletes to remove hateful, illicit and illegal content from their online spaces before it causes harm, nurturing safer, kinder and healthier digital communities for all.

Through this partnership, WSA members can benefit from discounted rates on Freedom2hear’s solutions, which span two products designed to protect online spaces across social media and owned platforms. Freedom2hear Social is easily integrated into your social channels in seconds, and will:

  • Automatically hide toxicity and spam in real time, detected by cutting-edge context-aware AI.
  • Deliver actionable insights into harmful trends and patterns across your channels.
  • Support the development of bespoke community policy guidelines tailored to your organisation’s needs.

Freedom2hear Community can be integrated directly into an organisation’s owned platforms and apps, and will:

  • Proactively monitor proprietary in-app chat systems to stay ahead of harmful content.
  • Grow your community safely with advanced settings tailored to your community’s cultural nuances.
  • Provide advanced analytics on toxicity trends and patterns to support informed strategic decisions.

“It’s unfortunate that a partnership like this is even necessary, but we’re proud to welcome Freedom2hear as our newest partner. The sporting community continues to face abhorrent levels of online abuse, highlighted recently by high-profile cases involving several Premier League players. Freedom2hear has become a vital element of safeguarding across the sector, and we’re delighted to bring their crucial work into Welsh sport. Their innovative technology will give WSA members a powerful tool to protect athletes, coaches and members from online toxicity and harm.”

– Andrew Howard, WSA CEO

“Online abuse has become one of the most pressing challenges facing sport, and athletes, clubs and fans deserve digital spaces that are safe, respectful and inclusive. Through our partnership with the WSA, we want to ensure sporting organisations are aware that effective solutions exist. By raising awareness of technologies like Freedom2hear, we can help protect athletes from harm while safeguarding federations, clubs and sponsors that strive for healthy online communities.”

– Mark Krendel, Freedom2hear CEO

To find out more about Freedom2hear’s safeguarding solutions, to ask about WSA member rates, or to arrange a demo, please contact

Freedom2hear Team

e. [email protected]

t. +44 020 7205 2990

Or visit: www.freedom2hear.com

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