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Meet the Team

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  • Board

WSA Staff

Aled Herbert

Business Support Officer

Aled’s background in project work includes establishing a new hostel in Aberystwyth. Having also held several customer service, sales and marketing roles, he has an excellent manner in assisting clients. His role within the WSA is to aid our DBS…

Victoria Ward

Chief Executive

For 15 years, Victoria ran her own businesses, predominantly a funding solutions consultancy working mainly with sport, with the likes of The Ryder Cup, Coca-Cola, The Welsh Football Trust and the Millennium Stadium’s Charitable Trust. She has also managed sports…

Kate Evans

Head of Communications & Policy

Kate has worked in corporate communications for nearly 20 years. A specialist in public affairs, Kate has been a senior consultant for a number of Wales’ leading communications agencies, working with high profile clients across all sectors, including multinational companies…

Tom Sharp

Business Development Manager

Tom has a wealth of business development experience in the B2B, B2C and charitable sector.  His background is in Digital, working on the agency side – developing relationships, understanding customer requirements, scoping technical solutions and implementing strategic recommendations.  Clients that…

Josephine Pakes

Business Support Manager

A keen yogi & horse woman, Josephine spent four years as an Accounts Assistant in a Cardiff practice. She is AAT level 3 qualified and runs the WSA office, responsible for general administration, finance duties and leads on the WSA…

Dave Vickery

Finance Consultant

Dave worked as an accountant in general practice for 19 years. He left to set up Fairfax Financial Management Ltd, a consultancy specialising in the sport and not-for-profit sectors. He is passionate about helping organisations grow and develop and maintain…

Sue Holvey

Governance Consultant

Sue has worked in sport for almost 30 years, 12 as CEO of Welsh Netball. She set up her own consultancy in 2009. Well versed in managing change, working with volunteers and all things governance, she is regularly called upon…

Extended Team

Ieuan Watkins

Adults at Risk in Sport Manager (Wales) – Ann Craft Trust

Ieuan is a retired police officer who whilst in service specialised in public protection at local, regional, national and international levels.  He is now employed by the Ann Craft Trust, in partnership with Sport Wales to work with National Governing…

Rhodri Edwards

Fields in Trust - Wales Development Manager

Rhodri has been working to ensure everyone in Wales has access to recreational open space since 2001. He is also a judge for the Green Flag Award – the benchmark national standard for parks and green spaces in the UK….

Laura Whapham

Child Protection in Sport Officer - NSPCC

Laura has experience of working in the voluntary social care sector with a range of young people with complex needs, including children with disabilities, young carers and looked after children. She now works closely with Sport Wales to support National…

WSA Board

Damian Phillips

Audit & Risk Committee Chair

Damian is Head of Darwin Gray’s Sports Law Department. He has considerable experience of acting for a number of professional sports people on employment law issues, with a particular emphasis on rugby players and coaches He is described as an…

Sarah Jones

Board Member

Sarah is the current CEO for Welsh Netball. Initially seconded in to the position, having successfully led the development department in Welsh Gymnastics to unprecedented levels of growth. Welsh Netball needed organisational stability, culture change and a new vision and…

Kate Stokes-Davies

Board Member

Previous Head of Communications & Policy Strategy for Sport Wales now Associate Director, Communications & Engagement at Qualifications Wales. Kate was Head of Communications and External Affairs BBC Cymru Wales, Kate was responsible for the strategic direction of the external…

Simon Stockton

Board Member

Simon is a former member of the Specialist Crime Investigation team at South Wales Police and North London crime squad in the Metropolitan Police. A Welsh speaker, he now works for The Prince’s Trust in Wales.

Helen Humphrey


Helen Humphrey (Llantarnam, Torfaen) Helen is a former Vice President of National Operations at McDonald’s Restaurants Ltd. During her 29 years with McDonald’s Helen progressed from a 16 year old Crew Member serving and preparing food for customers, to become…

Ffion Lloyd

Board Member

Currently the Assistant Director of Customer Support at the WJEC, Ffion has 17 years senior management experience in the public sector within education, cultural services, economic development, sport and leisure sectors.

Fergus Feeney

Board Member

Fergus was appointed CEO of Swim Wales in April 2016 and leads the National Governing Body responsible for Welsh Aquatic Sport, he joined the British Swimming Board of Directors in November 2016. Fergus has 20 years’ experience in leading vision…

Robert James

Finance Director

The Former Chief Executive of Swim Wales from 2004 and also a British board member, Robert has held senior positions within Welsh and British Swimming since the 1980s, including that of Chair of the British Swimming Federation where he served…

Jonathan Ford

Board Member

Jonathan is the CEO of the Football Association of Wales and a key member of the International Football Association Board. His remit includes the promotion of the game at all levels, from the grassroots through the clubs and leagues to…

Mark Tweed

Board Member

Mark Tweed is a Chartered Accountant with an excellent breadth of corporate finance experience. After an early career in practice and financial services, he joined what is now Opel Vauxhall Finance in 2007 as UK Financial Controller, before being promoted to…