You. Smart. Thing.
‘You. Smart. Thing.’ is the leading travel demand management platform for destinations, venues, and events. It is used to enhance visitor experience and engagement whilst reducing the disproportionate carbon footprint created by visitor travel.
Deployments for the Rugby League World Cup, Birmingham 2022 Commonwealth Games, All England Lawn Tennis Club, and Manchester City Football Club have begun to redefine travel planning as a key tool for delivering world-class visitor experiences.
WSA Members are now able to utilise ‘You. Smart. Thing.’ services with a 10% discount.
The platform comprises an easily embedded web-based travel assistant interface for visitors, an intuitive configuration dashboard, and a comprehensive data analytics and insights suite. The service utilises state-of-the-art web-based technology making it easy for destinations to implement. There’s nothing for visitors to download or install, it’s intuitive, mobile optimised, and integrated with client systems such as websites, mobile apps, ticket booking systems, and marketing communications.
The service provides visitors with additional confidence and assurance in respect of attending destinations and venues by enabling event organisers to offer them a personalised low-carbon travel plan.
‘You. Smart. Thing.’ travel plans reduce travel emissions, which typically make up most of a destination or event’s carbon footprint, by integrating venue, local authority, national highways, and transport operator datasets to generate recommended low-carbon routes. Curated ‘last-mile’ routes are also configured to improve destination accessibility and wayfinding, whilst automated travel plan updates mitigate the risk of delays or disruptions and can even recommend discounted travel and accommodation.
The platform is currently used by multiple regional authorities, destination management organisations, venues, and major events, both in the UK and internationally, to help address their environmental, social, and governance (ESG) challenges, and to tackle decarbonisation.
For further information, please visit https://yousmartthing.com and book a demo, stating that you are a WSA member.
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