Join the WSA as Policy and Communications Manager

We’re Hiring: Policy & Communications Manager

Help Shape the Future of Sport and Physical Activity in Wales – The Welsh Sports Association (WSA) is excited to announce a new opportunity for an experienced and dynamic Policy and Communications Manager to join our team. This pivotal role will lead strategic advocacy, strengthen engagement across the sector, and champion the vital role that sport and physical activity play in creating a healthier, more vibrant Wales.

As the independent membership body for the sport and leisure industry in Wales, the WSA provides leadership, advocacy and essential governance and business services to help our members thrive. Our mission is to empower organisations to be stronger and more successful—ultimately contributing to “A Vibrant, Active Nation.”

About the Role

This role is ideal for a skilled communicator and strategic thinker with an excellent understanding of the Welsh policy landscape. You will be responsible for shaping the organisation’s external voice, building trusted relationships, and representing the sector at the highest levels.

Key Responsibilities Include:

Developing and implementing the WSA’s communications and advocacy strategy
Leading public affairs activity and influencing decision-makers across Senedd Cymru, Welsh Government and beyond
Building strong, collaborative relationships with members, policymakers, media, and sector partners
Managing stakeholder mapping, public relations, and external communications
Creating impactful campaigns to highlight sector priorities
Producing key organisational documents, including consultation responses and the Annual Report

Who We’re Looking For

We’re seeking a confident and proactive professional with:

Significant experience in policy development and influencing
A proven track record in communications strategy and media management
A strong understanding of Welsh political and policy processes
Excellent written, verbal and diplomatic skills
The ability to translate complex issues into clear, compelling messages
Experience advising senior leaders or boards
Welsh language skills and experience working within the sport, public or voluntary sectors are desirable but not essential.

Why Join the WSA?

We pride ourselves on being agile, collaborative and trusted, working closely with members to strengthen the sport and leisure sector across Wales.

Benefits include: