WSA Staff
Andrew Howard
CEO Andrew Howard joined the Welsh Sports Association (WSA) as Chief Executive Officer in August, leaving his role as Head of Competitions at the Football Association of Wales. Andrew spent nearly two decades at the FAW, 13 years of which were spent in the role he left to join the…
Tom Sharp
Commercial Manager Tom joined WSA in 2018 as our Business Development Manager. As well as being responsible for all member applications and partner agreements for the organisation, he is also instrumental in developing money-saving and income-generating opportunities for members. In touch with members on a daily basis, he is perfectly…
Matthew Williams
Head of Policy and Communications Matthew joined the WSA team just after the start of the pandemic in April 2020. He is our Head of Policy and Communications and leads on engagement with the Senedd, Welsh Government and other statutory organisations. He has brought a wealth of experience and expertise…
Steffan Howells
Business Manager Fluent Welsh speaker Steffan joined in 2020 as a Business Support Officer, assisting us with the daily running of the business. Steffan has since been promoted and has been our Business Manager since November 2021. He is the Head of DBS for the Vibrant Nation DBS system for…
Louhi Jenkins
Finance Officer Louhi Jenkins joined the WSA as Finance Officer in May 2024. In her role, she leads on the WSA’s Finance Plus service, offering bespoke, confidential, professional and hands-on bookkeeping services to WSA Members requiring support with financial compliance.
Max Parsons
Public Affairs and Communications Officer Max joined the Welsh Sports Association team as Content Marketing Officer in January 2022. In his role, Max takes large responsibility for the creation of the WSA’s digital content; so, any news article or social media post you may see, for example, was likely produced…
Sion Jones
Business Support Officer As of October, I am excited to take on the role of Business Support Officer at the WSA, where I support our bilingual DBS service and training courses. Prior to joining the WSA, I worked at Ocean Park Arena. My responsibilities included managing the infant phase (U6-9s)…
Poppy Riley
I am currently studying for a Sports Management degree at Loughborough University and am here at the WSA for a year-long honorary work placement as part of that degree. I am interested in a career developing policy to help reduce inequality within sport with a focus on increasing the visibility…
Extended Team
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WSA Board
Lynn Pamment CBE
Chair Lynn is Comptroller and Auditor General for Jersey at the Jersey Audit Office. She has over 28 years’ experience of working in an advisory and assurance capacity with public and private sector organisations in England and Wales. Lynn was awarded a CBE (Commander of the Order of the British…
Clare Jeffries
Board Member Board member Clare has proudly worked within the education and training sector for over 22 years and has held a range of senior leadership positions including Head of Apprenticeships and Operations Director. Clare joined Portal Training in May 2016, where she currently holds the position of Operations Director…
Meleri Thomas
Board Member Meleri has proudly worked with the BBC as a marketing manager for the past 15 years and is passionate about the organisation’s role as a public service broadcaster in bringing value to all audiences. She is experienced in managing multiplatform campaigns for the BBC, from launching Welsh language…
Richard Lancaster
Board Member Richard was nominated to join the WSA Board by member organisation Ospreys in the Community, for whom he now works. He arrived with us while in his role as a Senior Manager at Swansea University working to initiate a sports technology hub in South Wales. He spent nearly two…
Andrea Ovey
Board Member Nominated for the role by Newport Live, Andrea joins the WSA Board while in her role as Director of Business Development at the WSA member organisation. She has held this post since February 2020, having previously worked as Newport Live’s Commercial Director for nearly four years. Prior to her…
Kami Lamakan
Director Kami was born in down town Tehran, but was brought up in suburban Torquay. Whilst his academic qualifications are in business and economics, his other “education” came on the UK’s sporting fields and halls. As an immigrant to the UK, sport was a place where he grew as an…
Geraint John
Board Member Geraint is the Community Director at the Welsh Rugby Union. Joined the WRU in 2015 and was appointed Head of Rugby Performance in 2016. He had returned to Wales in September 2015 as the Group’s Elite Coach Development Manager. Previously he had spent 10 years working abroad, with…
Mark Tweed
Board Member Mark is a Fellow of the ICAEW with over 25 years of accounting, finance and financial control experience. Having spent the early stages of his career in practice Mark has worked for a number of major global businesses including PwC, EY, Lloyds Banking Group and GM Financial. Mark…
Fergus Feeney
Vice Chair Fergus was appointed CEO of Swim Wales in April 2016. Tasked with transforming and leading the organisation in a new direction, he was instrumental in the overhaul of all stakeholder engagement to guarantee that everyone bought into the vision and mission of the organisation. He also provided the…
Damian Phillips
Damian joined legal firm Darwin Gray as a partner in 2009 and is known as one of the leading employment lawyers in South Wales. He has led Darwin Gray’s Sports Law department for the last four years and has considerable experience acting for a number of professional sports people on…
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